This article written in 2015 explains how a proper strategy can help to develop an orchestra by using the example of the South Netherlands Philharmonic. It is a best practice example of a development based on strategic thinking in the first two years of the orchestra’s existence since the merger in 2013 until mid 2015.
Free online publication from November 2015
https://www.artsmanagement.net/images/file/Rosu_Orchester_Development_2.pdf
